The Shires
The Shires
Trowbridge · Primary Concourse
South West catchment
Includes EV display & charging capability
Medium scheme in Trowbridge
Asda, Iceland, Waterstones, H. Samuel
Destination Overview
The Shires is a premier medium commercial retail destination located in Trowbridge, Wiltshire. Managed by LCP Group (M Core), it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 4.4m annual visitors, it is anchored by leading brands including Asda, Iceland, Waterstones, H. Samuel, Greggs, Boots, Poundland, JD Sports.
Commercial Activation Opportunities
High-visibility promotional pitches and kiosk sites situated along primary shopper walkways at The Shires.
Outdoor promotional areas suitable for sampling vehicles, experiential roadshows, and seasonal activations.
Approved vehicle access and structural loading for EV Showcases · Internal Mall Automotive · External Vehicle Displays.
Available on-site advertising channels: Internal Digital Screens · Poster Sites.
Key Anchor Stores & Tenant Lineup
Your pop-up or activation benefits directly from the shopper footfall generated by the destination's anchor tenants and surrounding retailers:
Venue Profile & Trader Support
Court Street, Trowbridge, Wiltshire, BA14 8AT
600+ customer parking spaces on-site with convenient trader loading access.
Full RAMS, PLI verification, and pitch scheduling managed directly by your Flourish Regional Manager.
Power availability and pitch dimensions confirmed per space during booking enquiry.
Book daily pop-ups, weekly promotional pitches, seasonal residencies, or long-term mall kiosks.
On-site digital media screens and poster sites available to amplify your brand.
Enquire About Dates
Check pitch availability or request pop-up activation dates directly with the regional team.
Inspect pitch dimensions, architectural floor plans, trader delivery hours, or download the standalone PDF brochure for The Shires.
👋 Hi! I'm Amanda, your Regional Manager for The Shires. How can I help?
