Flourish
Allestree, DerbyDE22 2QN

Park Farm

1.5m Annual Footfall600+ Parking SpacesParade
Enquire About Pitch Dates
from £75 / day
Flexible pop-up & weekly rates available
Park Farm
Main Scheme

Park Farm

Allestree · Primary Concourse

Annual Footfall
1.5m

East Midlands catchment

Visitor Parking
600+ Parking Spaces

Includes EV display & charging capability

Venue Classification
Parade

Small scheme in Allestree

Anchor Tenants
Co-op Food

Co-op Food, Boots, Farmfoods, B&M

Destination Overview

Park Farm is a premier small commercial retail destination located in Allestree, Derby. Managed by Evolve Estates (M Core), it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 1.5m annual visitors, it is anchored by leading brands including Co-op Food, Boots, Farmfoods, B&M, Costa Coffee, Savers.

Commercial Activation Opportunities

Internal Concourse & Pop-Up Pitches

High-visibility promotional pitches and kiosk sites situated along primary shopper walkways at Park Farm.

External & Experiential Plaza Space

Outdoor promotional areas suitable for sampling vehicles, experiential roadshows, and seasonal activations.

Automotive & EV Display Capability

Approved vehicle access and structural loading for EV Showcases · Internal Mall Automotive · External Vehicle Displays.

Brand Media & Advertising Formats

Available on-site advertising channels: Poster Sites (A0 x 2 & A3 x 2).

Key Anchor Stores & Tenant Lineup

Your pop-up or activation benefits directly from the shopper footfall generated by the destination's anchor tenants and surrounding retailers:

Co-op FoodBootsFarmfoodsB&MCosta CoffeeSavers
Confirmed No Exclusivities: Open category placement across designated promotional pitches.

Venue Profile & Trader Support

Location & Address

Park Farm Drive, Allestree, Derby, DE22 2QN

Parking & Access

600+ customer parking spaces on-site with convenient trader loading access.

Compliance & Onboarding

Full RAMS, PLI verification, and pitch scheduling managed directly by your Flourish Regional Manager.

Power & Utilities

Power availability and pitch dimensions confirmed per space during booking enquiry.

Flexible Tenancies

Book daily pop-ups, weekly promotional pitches, seasonal residencies, or long-term mall kiosks.

Media & Displays

On-site digital media screens and poster sites available to amplify your brand.

Enquire About Dates

Check pitch availability or request pop-up activation dates directly with the regional team.

No upfront payment required · Direct response from your Regional Manager

Venue Marketing PackParade

Inspect pitch dimensions, architectural floor plans, trader delivery hours, or download the standalone PDF brochure for Park Farm.

👋 Hi! I'm Paula, your Regional Manager for Park Farm. How can I help?