Park FarmParade
Download PDF
FlourishCommercialisation & Venue Marketing Pack
ParadeEast Midlands
Park Farm Drive, Allestree, Derby, DE22 2QN

Park Farm

Park Farm is a premier small commercial retail destination located in Allestree, Derby. Managed by Evolve Estates (M Core), it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 1.5m annual visitors, it is anchored by leading brands including Co-op Food, Boots, Farmfoods, B&M, Costa Coffee, Savers.

Annual Footfall
1.5m
Annual Shopper Flow
Car Parking
600+
Customer Bays
Commercial Rate
£75/d
£450/wk + VAT
Commercial Sites
Small
Concourse & Plaza
Anchor Tenants
Co-op FoodBootsFarmfoodsB&MCosta CoffeeSavers
Trading HoursMon-Sat 08:00-18:00, Sun 10:00-16:00
Exclusivity Status✓ No Exclusivities
Regional Commercialisation LeadPaula Muers (07464 226938)
Park Farm
DE22 2QN
Park Farm
Park Farm Drive, Allestree, Derby, DE22 2QN
Section 2 · Centre Floor Plan & Site Schedule

Venue Floor Plan & Commercial Pitch Profile

Architectural layout and commercial pitch guidelines for brand activations and pop-up retail.

Open Full Architectural Centre Plan
Ground Floor Layout (Park Farm, Derby)
Venue Commercial Profile

Standard Pitch & Activation Specifications

Standard Pitch Footprints:3.0m × 2.0m (6 sqm) up to 5.0m × 4.0m (20 sqm) promotional concourse sites.
Commercial Rate Card:From £75/day · £450/week (+ VAT)
Site Allocation & Utilities:Exact pitch location, height limits, and electrical hookups are confirmed per booking with Paula Muers.
Section 3 · Trader Operational Guide & Activation Formats

On-Site Operations, Media Formats & Compliance

Mandatory delivery protocols, centre facilities, and approved commercialisation formats at Park Farm.

Trader Operational & Logistics Guide

Delivery of Stock & Fixtures

Deliveries are not permitted onto the mall during trading hours. All stock and fixture deliveries must be completed between 05:30 and 08:30 prior to centre opening, with stands dismantled only after closing.

Parking & Service Access

On-site parking available (600+ spaces). Loading bay access coordinated upon booking confirmation.

Centre Facilities

Customer and trader welfare facilities are available on site.

Security Sign-In & Reporting Protocol

Please sign in and out at the Centre Security Office upon arrival and departure. For any operational queries during trading hours, please contact your Flourish Regional Manager (Paula Muers) directly rather than Centre Management.

Available Activation & Media Formats

Internal Concourse SitesPop-up kiosks, RMUs & brand sampling
External Event SpaceOutdoor experiential & plaza activations
Automotive & EV DisplaysVehicle showcase pitches available
Screens & Poster MediaSizes: A0 x 2 & A3 x 2

Mandatory Trader Compliance (72h Prior to Arrival)

Public Liability Insurance (£5,000,000 Minimum)Valid certificate of indemnity cover required prior to licence issue.
Risk Assessment & Method Statement (RAMS) + PAT CertificatesCovering stand build, cable management, and PAT testing for all electrical equipment.
Section 4 · Regional Commercialisation Contact

Book Space at Park Farm

Direct regional management for site availability, multi-venue campaigns across our 79 UK locations, and licence onboarding.

Paula Muers
Paula Muers
Regional Commercialisation Manager · Flourish
Dedicated Regional Lead for Park Farm (Allestree)
07464 226938paula@thisisflourish.co.uk
Official Venue Profile: www.thisisflourish.co.uk/spaces/park-farmFlourish Retail Commercialisation

Enquire About Pitch Dates

Submit a direct pitch or activation enquiry for Park Farm. Your request is routed straight to Paula Muers.