Borough Parade
Borough Parade
Chippenham · Primary Concourse
South West catchment
Includes EV display & charging capability
Small scheme in Chippenham
Waitrose, New Look, Waterstones, Robert Dyas
Destination Overview
Borough Parade is a premier small commercial retail destination located in Chippenham, Wiltshire. Managed by Sheet Anchor Evolve (M Core), it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 2.7m annual visitors, it is anchored by leading brands including Waitrose, New Look, Waterstones, Robert Dyas, Shoezone, Specsavers, Caffè Nero.
Commercial Activation Opportunities
High-visibility promotional pitches and kiosk sites situated along primary shopper walkways at Borough Parade.
Outdoor promotional areas suitable for sampling vehicles, experiential roadshows, and seasonal activations.
Approved vehicle access and structural loading for EV Showcases.
Key Anchor Stores & Tenant Lineup
Your pop-up or activation benefits directly from the shopper footfall generated by the destination's anchor tenants and surrounding retailers:
Venue Profile & Trader Support
Borough Parade, Chippenham, Wiltshire, SN15 3WL
400+ customer parking spaces on-site with convenient trader loading access.
Full RAMS, PLI verification, and pitch scheduling managed directly by your Flourish Regional Manager.
Power availability and pitch dimensions confirmed per space during booking enquiry.
Book daily pop-ups, weekly promotional pitches, seasonal residencies, or long-term mall kiosks.
Bespoke stand branding and promotional signage supported across pitches.
Enquire About Dates
Check pitch availability or request pop-up activation dates directly with the regional team.
Inspect pitch dimensions, architectural floor plans, trader delivery hours, or download the standalone PDF brochure for Borough Parade.
👋 Hi! I'm Amanda, your Regional Manager for Borough Parade. How can I help?
