Flourish
Warrington, CheshireWA3 7PG

Birchwood

4.8m Annual Footfall600+ Parking SpacesShopping Centre
Enquire About Pitch Dates
from £180 / day
Flexible pop-up & weekly rates available
Birchwood
Main Scheme

Birchwood

Warrington · Primary Concourse

Annual Footfall
4.8m

North West catchment

Visitor Parking
600+ Parking Spaces

Includes EV display & charging capability

Venue Classification
Shopping Centre

Large scheme in Warrington

Anchor Tenants
Asda Superstore, Aldi

Asda Superstore, Aldi, B&M, Sports Direct

Destination Overview

Birchwood is a premier large commercial retail destination located in Warrington, Cheshire. Managed by Ashdown Phillips / MDSR, it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 4.8m annual visitors, it is anchored by leading brands including Asda Superstore, Aldi, B&M, Sports Direct, Home Bargains.

Commercial Activation Opportunities

Internal Concourse & Pop-Up Pitches

High-visibility promotional pitches and kiosk sites situated along primary shopper walkways at Birchwood.

External & Experiential Plaza Space

Outdoor promotional areas suitable for sampling vehicles, experiential roadshows, and seasonal activations.

Automotive & EV Display Capability

Approved vehicle access and structural loading for EV Showcases · Internal Mall Automotive · External Vehicle Displays.

Brand Media & Advertising Formats

Available on-site advertising channels: Poster Sites (A1 x4).

Key Anchor Stores & Tenant Lineup

Your pop-up or activation benefits directly from the shopper footfall generated by the destination's anchor tenants and surrounding retailers:

Asda Superstore, AldiAsda SuperstoreAldiB&MSports DirectHome Bargains
Confirmed No Exclusivities: Open category placement across designated promotional pitches.

Venue Profile & Trader Support

Location & Address

Dewhurst Road, Warrington, Cheshire, WA3 7PG

Parking & Access

600+ customer parking spaces on-site with convenient trader loading access.

Compliance & Onboarding

Full RAMS, PLI verification, and pitch scheduling managed directly by your Flourish Regional Manager.

Power & Utilities

Power availability and pitch dimensions confirmed per space during booking enquiry.

Flexible Tenancies

Book daily pop-ups, weekly promotional pitches, seasonal residencies, or long-term mall kiosks.

Media & Displays

On-site digital media screens and poster sites available to amplify your brand.

Enquire About Dates

Check pitch availability or request pop-up activation dates directly with the regional team.

No upfront payment required · Direct response from your Regional Manager

Venue Marketing PackShopping Centre

Inspect pitch dimensions, architectural floor plans, trader delivery hours, or download the standalone PDF brochure for Birchwood.

👋 Hi! I'm Sophie, your Regional Manager for Birchwood. How can I help?