Commercialisation & Venue Marketing Pack

ParadeEast Anglia

West Street, Leighton Buzzard, Bedfordshire, LU7 1DH

Waterborne Walk

Waterborne Walk is a premier small commercial retail destination located in Leighton Buzzard, Bedfordshire. Managed by Evolve Estates (M Core) / LCP, it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 4.5m annual visitors, it is anchored by leading brands including Waitrose, New Look, Argos, Domino's, Caffè Nero, Wetherspoons.

Annual Footfall

4.5m

Annual Shopper Flow

Car Parking

400+

Customer Bays

Commercial Rate

£90/d

£500/wk + VAT

Commercial Sites

Small

Concourse & Plaza

Anchor Tenants

WaitroseNew LookArgosDomino'sCaffè NeroWetherspoons

Trading HoursMon-Sat 08:00-20:00, Sun 10:00-16:00

Exclusivity Status✓ No Exclusivities

Regional Commercialisation LeadAmanda Bishop (07341 917362)

LU7 1DH

Waterborne Walk

West Street, Leighton Buzzard, Bedfordshire, LU7 1DH

Section 2 · Centre Floor Plan & Site Schedule

Venue Floor Plan & Commercial Pitch Profile

Architectural layout and commercial pitch guidelines for brand activations and pop-up retail.

Open Full Architectural Centre Plan

Floor Plans:

External Retail Park Layout Layout (Waterborne Walk GOAD)

Venue Commercial Profile

Standard Pitch & Activation Specifications

Standard Pitch Footprints:3.0m × 2.0m (6 sqm) up to 5.0m × 4.0m (20 sqm) promotional concourse sites.

Commercial Rate Card:From £90/day · £500/week (+ VAT)

Site Allocation & Utilities:Exact pitch location, height limits, and electrical hookups are confirmed per booking with Amanda Bishop.

Section 3 · Trader Operational Guide & Activation Formats

On-Site Operations, Media Formats & Compliance

Mandatory delivery protocols, centre facilities, and approved commercialisation formats at Waterborne Walk.

Trader Operational & Logistics Guide

Delivery of Stock & Fixtures

Deliveries are not permitted onto the mall during trading hours. All stock and fixture deliveries must be completed between 05:30 and 08:30 prior to centre opening, with stands dismantled only after closing.

Parking & Service Access

On-site parking available (400+ spaces). Loading bay access coordinated upon booking confirmation.

Centre Facilities

Customer and trader welfare facilities are available on site.

Security Sign-In & Reporting Protocol

Please sign in and out at the Centre Security Office upon arrival and departure. For any operational queries during trading hours, please contact your Flourish Regional Manager (Amanda Bishop) directly rather than Centre Management.

Available Activation & Media Formats

Internal Concourse SitesPop-up kiosks, RMUs & brand sampling

External Event SpaceOutdoor experiential & plaza activations

Automotive & EV DisplaysVehicle showcase pitches available

Mandatory Trader Compliance (72h Prior to Arrival)

Public Liability Insurance (£5,000,000 Minimum)Valid certificate of indemnity cover required prior to licence issue.

Risk Assessment & Method Statement (RAMS) + PAT CertificatesCovering stand build, cable management, and PAT testing for all electrical equipment.

Section 4 · Regional Commercialisation Contact

Book Space at Waterborne Walk

Direct regional management for site availability, multi-venue campaigns across our 79 UK locations, and licence onboarding.

Amanda Bishop

Regional Commercialisation Manager · Flourish

Dedicated Regional Lead for Waterborne Walk (Leighton Buzzard)

07341 917362 amanda@thisisflourish.co.uk

Official Venue Profile: www.thisisflourish.co.uk/spaces/waterborne-walkFlourish Retail Commercialisation

Enquire About Pitch Dates

Submit a direct pitch or activation enquiry for Waterborne Walk. Your request is routed straight to Amanda Bishop.