Commercialisation & Venue Marketing Pack

Shopping CentreSouth East

23 Wells Place, Eastleigh, Hampshire, SO50 5SF

Swan

Swan is a premier large commercial retail destination located in Eastleigh, Hampshire. Managed by LSREF Tiger Southampton S.A.R.L. / Workman LLP, it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 7.4m annual visitors, it is anchored by leading brands including Tesco Extra, H&M, Hollywood Bowl, Vue Cinema, Boots, TK Maxx, Poundland, Nando's.

Annual Footfall

5.6m

Annual Shopper Flow

Car Parking

400+

Customer Bays

Commercial Rate

£100/d

£600/wk + VAT

Commercial Sites

Large

Concourse & Plaza

Anchor Tenants

Tesco ExtraH&MHollywood BowlVue CinemaBootsTK MaxxPoundlandNando's

Trading HoursMon-Sat 09:00-17:30, Sun 10:30-16:30

Exclusivity Status

H&MPhone Shops in Mall A

Regional Commercialisation LeadAmanda Bishop (07341 917362)

SO50 5SF

Swan

23 Wells Place, Eastleigh, Hampshire, SO50 5SF

WhatsApp Image 2024 01 19 at 12.09.26 805db1d8

Section 2 · Centre Floor Plan & Site Schedule

Venue Floor Plan & Commercial Pitch Profile

Architectural layout and commercial pitch guidelines for brand activations and pop-up retail.

Open Full Architectural Centre Plan

Ground Floor Layout (Swan Shopping Map 2023 v1)

Venue Commercial Profile

Standard Pitch & Activation Specifications

Standard Pitch Footprints:3.0m × 2.0m (6 sqm) up to 5.0m × 4.0m (20 sqm) promotional concourse sites.

Commercial Rate Card:From £100/day · £600/week (+ VAT)

Site Allocation & Utilities:Exact pitch location, height limits, and electrical hookups are confirmed per booking with Amanda Bishop.

Section 3 · Trader Operational Guide & Activation Formats

On-Site Operations, Media Formats & Compliance

Mandatory delivery protocols, centre facilities, and approved commercialisation formats at Swan.

Trader Operational & Logistics Guide

Delivery of Stock & Fixtures

Deliveries are not permitted onto the mall during trading hours. All stock and fixture deliveries must be completed between 05:30 and 08:30 prior to centre opening, with stands dismantled only after closing.

Parking & Service Access

On-site parking available (400+ spaces). Loading bay access coordinated upon booking confirmation.

Centre Facilities

Customer and trader welfare facilities are available on site.

Security Sign-In & Reporting Protocol

Please sign in and out at the Centre Security Office upon arrival and departure. For any operational queries during trading hours, please contact your Flourish Regional Manager (Amanda Bishop) directly rather than Centre Management.

Available Activation & Media Formats

Internal Concourse SitesPop-up kiosks, RMUs & brand sampling

External Event SpaceOutdoor experiential & plaza activations

Automotive & EV DisplaysVehicle showcase pitches available

Screens & Poster MediaSizes: A4 Only

Mandatory Trader Compliance (72h Prior to Arrival)

Public Liability Insurance (£5,000,000 Minimum)Valid certificate of indemnity cover required prior to licence issue.

Risk Assessment & Method Statement (RAMS) + PAT CertificatesCovering stand build, cable management, and PAT testing for all electrical equipment.

Section 4 · Regional Commercialisation Contact

Book Space at Swan

Direct regional management for site availability, multi-venue campaigns across our 79 UK locations, and licence onboarding.

Amanda Bishop

Regional Commercialisation Manager · Flourish

Dedicated Regional Lead for Swan (Eastleigh)

07341 917362 amanda@thisisflourish.co.uk

Official Venue Profile: www.thisisflourish.co.uk/spaces/swanFlourish Retail Commercialisation

Enquire About Pitch Dates

Submit a direct pitch or activation enquiry for Swan. Your request is routed straight to Amanda Bishop.