Commercialisation & Venue Marketing Pack

Shopping CentreWest Midlands

The Parade, Leamington Spa, Warwickshire, CV32 4QN

Royal Priors

Royal Priors is a premier large commercial retail destination located in Leamington Spa, Warwickshire. Managed by Ardent Companies UK / Sovereign Centros, it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 5.5m annual visitors, it is anchored by leading brands including Sports Direct, Waterstones, Mountain Warehouse, Superdry, The Entertainer, New Look, Hobbs.

Annual Footfall

5.5m

Annual Shopper Flow

Car Parking

400+

Customer Bays

Commercial Rate

£180/d

£1000/wk + VAT

Commercial Sites

Large

Concourse & Plaza

Anchor Tenants

NoSports DirectWaterstonesMountain WarehouseSuperdryThe EntertainerNew LookHobbs

Trading HoursMon-Sat 09:00-17:30, Sun 10:00-17:00

Exclusivity Status✓ No Exclusivities

Regional Commercialisation LeadSophie Sterland (07587 532651)

CV32 4QN

Royal Priors

The Parade, Leamington Spa, Warwickshire, CV32 4QN

Section 2 · Centre Floor Plan & Site Schedule

Venue Floor Plan & Commercial Pitch Profile

Architectural layout and commercial pitch guidelines for brand activations and pop-up retail.

Open Full Architectural Centre Plan

Venue Commercial Profile

Standard Pitch & Activation Specifications

Standard Pitch Footprints:3.0m × 2.0m (6 sqm) up to 5.0m × 4.0m (20 sqm) promotional concourse sites.

Commercial Rate Card:From £180/day · £1000/week (+ VAT)

Site Allocation & Utilities:Exact pitch location, height limits, and electrical hookups are confirmed per booking with Sophie Sterland.

Section 3 · Trader Operational Guide & Activation Formats

On-Site Operations, Media Formats & Compliance

Mandatory delivery protocols, centre facilities, and approved commercialisation formats at Royal Priors.

Trader Operational & Logistics Guide

Delivery of Stock & Fixtures

Deliveries are not permitted onto the mall during trading hours. All stock and fixture deliveries must be completed between 05:30 and 08:30 prior to centre opening, with stands dismantled only after closing.

Parking & Service Access

On-site parking available (400+ spaces). Loading bay access coordinated upon booking confirmation.

Centre Facilities

Customer and trader welfare facilities are available on site.

Security Sign-In & Reporting Protocol

Please sign in and out at the Centre Security Office upon arrival and departure. For any operational queries during trading hours, please contact your Flourish Regional Manager (Sophie Sterland) directly rather than Centre Management.

Available Activation & Media Formats

Internal Concourse SitesPop-up kiosks, RMUs & brand sampling

External Event SpaceOutdoor experiential & plaza activations

Screens & Poster MediaOn-site advertising displays

Mandatory Trader Compliance (72h Prior to Arrival)

Public Liability Insurance (£5,000,000 Minimum)Valid certificate of indemnity cover required prior to licence issue.

Risk Assessment & Method Statement (RAMS) + PAT CertificatesCovering stand build, cable management, and PAT testing for all electrical equipment.

Section 4 · Regional Commercialisation Contact

Book Space at Royal Priors

Direct regional management for site availability, multi-venue campaigns across our 79 UK locations, and licence onboarding.

Sophie Sterland

Regional Commercialisation Manager · Flourish

Dedicated Regional Lead for Royal Priors (Leamington Spa)

07587 532651 sophie@thisisflourish.co.uk

Official Venue Profile: www.thisisflourish.co.uk/spaces/royal-priorsFlourish Retail Commercialisation

Enquire About Pitch Dates

Submit a direct pitch or activation enquiry for Royal Priors. Your request is routed straight to Sophie Sterland.