Commercialisation & Venue Marketing Pack

Shopping CentreWest Midlands

38 Bennett Precinct, Longton, Stoke on Trent, ST3 2JA

Longton Exchange

Longton Exchange is a premier small commercial retail destination located in Longton, Stoke on Trent. Managed by Longton Exchange Ltd / Martin Property Group, it offers high-footfall promotional space, pop-up retail opportunities, and experiential activation areas. Drawing 2.1m annual visitors, it is anchored by leading brands including Boots, Iceland, Superdrug, Banking Hub, Poundland.

Annual Footfall

2.1m

Annual Shopper Flow

Car Parking

600+

Customer Bays

Commercial Rate

£100/d

£500/wk + VAT

Commercial Sites

Small

Concourse & Plaza

Anchor Tenants

IcelandBootsSuperdrugBanking HubPoundland

Trading HoursMon-Sat 09:00-17:30, Sun 10:00-16:00

Exclusivity Status

No Customer Aquisitions.

Regional Commercialisation LeadSophie Sterland (07587 532651)

ST3 2JA

Longton Exchange

38 Bennett Precinct, Longton, Stoke on Trent, ST3 2JA

Section 2 · Centre Floor Plan & Site Schedule

Venue Floor Plan & Commercial Pitch Profile

Architectural layout and commercial pitch guidelines for brand activations and pop-up retail.

Open Full Architectural Centre Plan

Venue Commercial Profile

Standard Pitch & Activation Specifications

Standard Pitch Footprints:3.0m × 2.0m (6 sqm) up to 5.0m × 4.0m (20 sqm) promotional concourse sites.

Commercial Rate Card:From £100/day · £500/week (+ VAT)

Site Allocation & Utilities:Exact pitch location, height limits, and electrical hookups are confirmed per booking with Sophie Sterland.

Section 3 · Trader Operational Guide & Activation Formats

On-Site Operations, Media Formats & Compliance

Mandatory delivery protocols, centre facilities, and approved commercialisation formats at Longton Exchange.

Trader Operational & Logistics Guide

Delivery of Stock & Fixtures

Deliveries are not permitted onto the mall during trading hours. All stock and fixture deliveries must be completed between 05:30 and 08:30 prior to centre opening, with stands dismantled only after closing.

Parking & Service Access

On-site parking available (600+ spaces). Loading bay access coordinated upon booking confirmation.

Centre Facilities

Customer and trader welfare facilities are available on site.

Security Sign-In & Reporting Protocol

Please sign in and out at the Centre Security Office upon arrival and departure. For any operational queries during trading hours, please contact your Flourish Regional Manager (Sophie Sterland) directly rather than Centre Management.

Available Activation & Media Formats

Internal Concourse SitesPop-up kiosks, RMUs & brand sampling

External Event SpaceOutdoor experiential & plaza activations

Automotive & EV DisplaysVehicle showcase pitches available

Screens & Poster MediaSizes: A0x 2 & A3 x 2

Mandatory Trader Compliance (72h Prior to Arrival)

Public Liability Insurance (£5,000,000 Minimum)Valid certificate of indemnity cover required prior to licence issue.

Risk Assessment & Method Statement (RAMS) + PAT CertificatesCovering stand build, cable management, and PAT testing for all electrical equipment.

Section 4 · Regional Commercialisation Contact

Book Space at Longton Exchange

Direct regional management for site availability, multi-venue campaigns across our 79 UK locations, and licence onboarding.

Sophie Sterland

Regional Commercialisation Manager · Flourish

Dedicated Regional Lead for Longton Exchange (Longton)

07587 532651 sophie@thisisflourish.co.uk

Official Venue Profile: www.thisisflourish.co.uk/spaces/longton-exchangeFlourish Retail Commercialisation

Enquire About Pitch Dates

Submit a direct pitch or activation enquiry for Longton Exchange. Your request is routed straight to Sophie Sterland.